Tryg Jensen will be speaking in the Rapid Exchange session.
Tryg Jensen
President @ Pattern Creators
Tryg is the President of Pattern Creators (previously Current), focused on empowering brands in their quest to dominate influencer marketing, ambassador programs and content. Prior to Pattern/Current Tryg led the InfluencerID product as SVP of Influencers & Content at ZEFR. InfluencerID served as the premium data partner brands used to build influencer campaigns, measure campaign performance and activate paid media. Under Tryg’s leadership, ZEFR became the leader in data-driven influencer marketing.
Tryg has built and overseen hundreds of integrations, series and brand partnerships. He has worked with over 300 different brands building marketing strategy, creative process, and go to market launches. Tryg has written for AdWeek and MediaPost and has given brand summits at tent pole events like AdWeek, Vidcon, and Cannes Lions. Prior to ZEFR, Tryg was the Founder and CEO of Engodo, an influencer data and activation company. Engodo was acquired by ZEFR in 2014, where Tryg’s product saw triple digit growth every year. Tryg also serves as an active advisor to many startups in the Utah and Los Angeles communities.
Organization Website: https://pattern.com
