Small businesses thrive and endure by harnessing the power of adaptability and pivot. Understanding the significance of pivoting for growth and sustainability is crucial for the success of a small business. Being proactive and vigilant in seeking opportunities to evolve and transform business models and strategies is critical to their success. This is essential for them to stay competitive and relevant in the current market environment. This process involves reassessing customer needs, analyzing industry trends, and exploring new approaches to their products or services. By staying ahead of emerging trends, businesses can effectively position themselves for long-term success.

Sidni L. Shorter is the President and CEO of the Utah Black Chamber of Commerce. She is an entrepreneur and a strong advocate and practitioner of Diversity, Equity, and Inclusion (DEI). Formerly, Sidni was the owner and CEO of ExecuteNow!, a finance and accounting firm that focused on providing affordable services to non-profits and small to mid-sized organizations while prioritizing client satisfaction. She played a significant role in creating and implementing programs for national clients to address the disparity in access to affordable capital and investments for minority and women-led businesses. 

As a servant leader, Sidni values building relationships and genuine engagement with clients. She is a social entrepreneur and a passionate advocate for change, dedicating her career to helping entrepreneurs and business leaders access affordable capital with growth, progress, diversity, equity, and inclusion as the goal. Sidni holds a Doctorate in Biblical Psychology, a Master’s in Theology, and two Bachelor’s degrees in General Studies (with a concentration in Behavioral Science and Theology). She is also a Licensed Christian Therapist. Sidni believes that great leaders are continual learners and exceptional listeners. Sidni is married to Dr. John F. Shorter; together, they have 2 adult sons and are the proud grandparents of one granddaughter and one fur daughter.

Utah Black Chamber of Commerce Achievements: 

2022 Membership increased by 175% in 7 months

2023 Membership increased 275% since 2022

Total Contributions increased 516% since 2022

Awards and Recognition: 

2024 JP Morgan Chase 100 Women to KNOW in America 

2024 Diamond Award – Excellence in Non-Profit Leadership, Philanthropy, Humanities and Community Engagement 

2023 Utah Business Modern Day Pioneer

2023 Utah Business CEO of the Year 

2022 Utah 40 Women Over 40 

Board Member:

Zions Bank, Board of Advisors

Governor’s Utah Talent, Education, Industry, and Alignment Board 

Visit Salt Lake, Board Member

Westminster University – Board of Trustees  

Utah Advanced Materials & Manufacturing Initiative (UAMMI) – Advisor 

The Policy Project Advisory Board

Small Business Administration Regional Advisory Board

Go Red American Heart Association – Executive Leadership Team

Utah District Export Council