Michelda George is founder and CEO of Versatile Image, a multidisciplinary creative agency that aids businesses in crafting their own narratives. Along with creating content for companies like Nike, Versatile Image provides professional development and business development—such as marketing and branding assistance—for Black and brown creatives from visual artists to graphic designers and copywriters to web developers. The organization also receives job requests and then matches them with the best creative to meet the need, ensuring the creative receives fair bids and payments.

George also serves as a strategic program manager for the Utah Governor's Office of Economic Opportunity. In her role, George works alongside the USBCI director to set up Utah’s new lending program and deploy up to $690 million to small businesses.