Behind the Campaign: Silent Night in Times Square

What started out as a scribble in a notebook during a brainstorming session turned into a viral sensation with over 200 million views worldwide. As part of the Light the World initiative for the Church of Jesus Christ of Latter-day Saints, Boncom worked with writers, directors, animators, motion graphics artists, social media influencers, cinematographers, billboard vendors and PR professionals to bring the spirit of Christmas into the center of western commercialism: Times Square, NYC.  

This presentation will cover:

  • A brief history of the Light the World initiative
  • The process of pulling off the Times Square event
  • Results and reactions from leadership and viewers alike

Participants will gain valuable insights into the following:

  • What it takes to create a worldwide movement for good
  • How to sell through an idea to top leadership
  • The value of spectacle in media efforts

Jeff Taylor

Executive Creative Director @ Boncom

Jeff Taylor is passionate about generating big ideas and bringing them to life. As the Executive Creative Director at Boncom, he leads the entire creative team at Boncom. With nearly two decades of experience on Madison Avenue, he has created award-winning work for Coca-Cola, Verizon, IBM, the US Army, Nikon, the LDS Church, and the UN Foundation.

Jeff Taylor will be speaking in the Branding Track.