Heather Erickson is a seasoned executive with an operational mindset and a sweet spot for maximizing outputs, improving ROI and driving execution toward growth for global companies. With a strong communications background, Heather has built her career in B2C and B2B, working with companies like Collegewise, Instructure, Ancestry, 3M, and the Sleep Number Bed company. Now a strategic advisor and consultant, Heather uses the breadth of experience she gained in sales, marketing, operations, corporate development and strategy to help her clients grow their business in the right way. She is honored to have been recognized as one of Utah Business Magazine’s “30 Women to Watch in Utah” and “40 Under Forty.” Heather graduated from the University of Northwestern (St. Paul) with a degree in communications. In her spare time, she enjoys mentoring other women, investing time into nonprofit work, and playing baseball with her husband and kids.