Fernanda Böhme will be speaking in the Branding Track.
Sensory Branding Experiences
Many businesses do well with online sales but struggle when it comes to opening a physical location or creating a space at a physical event like a trade show. Take your brand to the next level as we embark on the journey of brand sensory experience to create an emotional connection with your audience.
In this session, you will learn:
- How to unlock your creative vision and deliver an authentic brand through sensory experiences
- The vital importance of trusting your inner artist to take your brand to the next level
- The science behind physical experiences
- Customer observation techniques that inform a perfect in-person experience
- How to find your frequency and allow your intuition to guide your artistic process
Fernanda Böhme
Co-founder @ Böhme
Fernanda Böhme is the co-founder of Böhme. Fernanda and her sister, Vivien, immigrated to the United States as young girls from Rio de Janeiro, Brazil. With the usual struggles of an immigrant family, work was inevitable from an early age. Their strong work ethic, dedication, and passion for success lead to them opening Böhme in 2006 at just 23 & 24 years old. Böhme is led by Vivien’s mind for business as CEO and Fernanda’s eye for design as Creative Director.