Chris Mann

Chris Mann is a Founder and Creative Director from the UK, currently based in Utah. He has over a decade of experience designing identities, experiences, systems, and environments across technology, finance, healthcare, and consumer packaged goods. Chris earned a degree in Graphic Design from BYU’s School of Design in Provo, Utah, and cut his teeth working with Fortune 500 companies in New York and San Francisco. Since returning to Utah, he has founded multiple companies and now runs Goal, a design and brand agency, alongside Chris Crosby. Originally from West Sussex, England, he lives in Salt Lake City with his wife and four children.

Organization website: https://goal.agency/

Linkedin or Social: https://www.linkedin.com/in/chrisdavidmann/

Chris Mann is speaking in the Rapid Exchange session.

Course Title:

Branding & Naming: How to Build a Brand People Remember

Course Description: 

A great name is more than just a label—it’s your first impression, your story, and your strategy all wrapped into one. In this class, we’ll explore the fundamentals of branding and the art of naming a company that stands out and stands for something. From positioning and archetypes to wordplay and domain names, you’ll learn how to craft a brand identity that’s clear, memorable, and deeply aligned with your mission. Whether you’re starting from scratch or rethinking an existing brand, this session will give you the tools, frameworks, and confidence to make smart, strategic decisions.