Behind the Campaign: Silent Night in Times Square

What started out as a scribble in a notebook during a brainstorming session turned into a viral sensation with over 200 million views worldwide. As part of the Light the World initiative for the Church of Jesus Christ of Latter-day Saints, Boncom worked with writers, directors, animators, motion graphics artists, social media influencers, cinematographers, billboard vendors and PR professionals to bring the spirit of Christmas into the center of western commercialism: Times Square, NYC.  

This presentation will cover:

  • A brief history of the Light the World initiative
  • The process of pulling off the Times Square event
  • Results and reactions from leadership and viewers alike

Participants will gain valuable insights into the following:

  • What it takes to create a worldwide movement for good
  • How to sell through an idea to top leadership
  • The value of spectacle in media efforts

Chris Carlson

VP of Client Strategy @ Boncom

Chris Carlson is dedicated to making clients happy. He has over two decades of experience in marketing strategy, account management, and creative leadership and currently serves as the VP of Client Strategy for Boncom. Before Boncom, he was the user experience director at the Library of Congress, managing web, digital, and social media products. Chris has also created successful campaigns and interactive experiences for Major League Baseball, Cablevision, AT&T, Wells Fargo, Morgan Stanley, and IBM.

Chris Carlson will be speaking in the Branding Track.