Catherine Bennett is an experienced marketing leader and storyteller with a passion for helping organizations clarify their message, strengthen their brand and connect with the audiences that matter most. She currently serves as Executive Editor at Utah Business, where she helps shape the conversations driving Utah’s business community and economy forward.

As founder and president of Backpack Marketing, Catherine understands the entrepreneurial journey intimately. While growing her business, Catherine partnered with lean marketing teams to elevate their strategy, content and messaging—transforming overwhelmed teams into productive, high-performing ones. She also worked on the executive leadership team of a company that exclusively consulted with Utah manufacturing companies, growing her network and understanding of various industries, including aerospace and defense, mining, life sciences and more. Her work with this firm drove measurable results to the local Utah economy.

Catherine launched into her marketing career as the global communications manager and marketing director for two Utah nutrition supplement brands, respectively, that were manufactured locally. She enjoys working with teams from all walks of life and elevating their stories. She holds a Master of Professional Communication degree from Westminster University and dual bachelor’s degrees in print journalism and English from Utah State University. Away from her editing desk, she enjoys day trips with her three kids, reading non-fiction books, hiking and traveling.