Al Salomon helps brands grow by focusing on what happens after the first purchase. Their work centers on customer retention — building strategies that strengthen relationships, increase lifetime value, and turn buyers into loyal advocates.

With a blend of insight, creativity, and strategic thinking, Al uncovers why customers stay, why they leave, and what keeps them engaged over time. From identifying friction to designing moments that matter, Al’s approach is rooted in understanding behavior and building for the long term.

Organization website: https://www.marketingbyal.com

LinkedIn or Social: https://www.linkedin.com/in/alejandra-salomon-532b51165/

Al Salomon is speaking in the Rapid Exchange session.

Course Title:
Reverse mapping your customer journey in 30 minutes – with the end in mind

Course Description:
In retention, too many brands focus on tactics before understanding the big picture: What does a great customer journey actually look like, start to finish?

This session flips the script. You’ll learn how to reverse map your customer journey — starting with your ideal outcomes (retention, loyalty, advocacy) and working backwards to design the touchpoints, triggers, and moments that make them possible.

In just 30 minutes, you’ll learn how to:

Clarify what a “successful customer” looks like for your brand

Identify critical moments that influence churn or loyalty

Spot the gaps between intention and experience in your current journey

Build a roadmap rooted in outcomes, not assumptions

This isn’t about building more flows or automations — it’s about creating a retention strategy that’s intentional, scalable, and built around what your customer needs to keep choosing you.

You’ll walk away with a repeatable framework, fresh perspective, and the confidence to rebuild your retention plan from the end forward.