John LeBaron will be speaking in the Rapid Exchange session.
John LeBaron
Chief Revenue Officer @ Pattern
John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.
Organization Website: https://pattern.com
Course Title: Build a Custom Creator Strategy and TikTok Acceleration Plan in Under 30 Minutes
Course Description: Social Commerce is revolutionizing the way customers shop online, discover new products, and consume content. Pattern, the industry’s leading Ecommerce Accelerator sells more products on Amazon, Tiktok and other global marketplaces than anyone else in the world. With a data lake of more than 37 trillion data points and active brand endorsements across more than 100,000+ creators, no one is better positioned to provide tailored, data-driven recommendations on growing your brand presence online.
Join us as we provide actionable insights on:
– Building a social commerce strategy that meets your brand goals and budget
– Evaluating deep insights for your category in terms of which content, creators, and campaigns are driving the most revenue
– Identifying the type of influencers who will be natural brand ambassadors for growth
This session will dive into what’s possible when you leverage AI and proprietary data to craft targeted influencer strategies, and harness Tiktok’s ecosystem to propel unprecedented growth.
