Dr. Chelsea Shields runs a human-centered consumer research and brand strategy agency in SLC, UT. She has over 20 years of experience leading research projects across a vast range of methodologies and a decade running research and branding projects for top agencies and brands. Shields has dual-PhDs from Boston University in biological and cultural anthropology where she studied social placebo effects- or the impact of social, cultural, and psychological input to alter audience biochemistry. She uses this expertise to teach university courses, give executive speaker trainings, and provide private speaker coaching. Dr. Shields is a 3x TED speaker, 6x TEDx speaker coach, and has been a TED fellow since 2010. She believes everything is improved with end-user feedback and takes an innovative approach to speaking, brand positioning, and consumer research.

Organization Website: https://www.brandthropologieagency.com/

LinkedIn or Social: https://www.linkedin.com/in/drchelseashields

Course Title:

Impact, Connect, & Convert More: The Secret Cues of Professional

Course Description:

The most rapid transformation any speaker, leader, or brand can make for exponential success is to hone their soft skills —cultural, social, and emotional intelligence. People skills account for over 85% of career success, compared to technical knowledge (15%) [Carnegie Foundation]. Humans respond to emotion 5x faster than logic, and we all know how you make someone feel is more important than what you say. Yet, there are very few courses dedicated to these topics, especially in the business world.

Join this course to:

• Become a more confident and charismatic public speaker.
• Discover the secret language of non-verbal cues: body language, micro-expressions, vocal presence, and style.
• Learn why audiences, employees, and consumers respond in predictable ways to variations of those cues.
• Discover the unconscious cues you may be sending out into the world, possibly undermining your authority or empathy.
• Watch live 1-1 Speaker Coaching demos with volunteers receiving live feedback on their communication cues.

Words only comprise about 7% of human communication. Body language and vocal presence make up the other 93% (Dr. Albert Mehrabian). If you master the cues you communicate to others, you’ll grab, direct, and command the attention of any room! The best way to position yourself for rapid transformation and success is to control how you make other people feel. Start now. It’s never too late to learn, and it’s never too early to start.

This presentation is an interactive experience with live polling, volunteer cue readings, and 1-1 coaching demos. It applies to anyone who wants to increase their impact, connection, and conversion with audiences, colleagues, and consumers.